About

About

Hi, I’m Antoine Ballu - a problem solver and a builder.

For the past 8+ years, I’ve been operating in high-growth environments. I've led Product, AI, Data, and Ops from early-stage scrappiness to scaleup execution - always with a focus on meaningful impact.

After a six-month sabbatical, I’m back with fresh energy - exploring my next ambitious mission while taking on a few freelance engagements.

Based in Madrid. Fluent in English, Spanish, and French.

Choose your tone -
it’s 2025, after all!

Antoine is a strategic builder-operator with 8+ years of experience shaping and scaling mission-driven organisations. His work lies at the intersection of Product, AI, Data, Operations, and Scaleup Transformation - bridging strategy and execution to turn complex problems into clarity, systems, and measurable results. His approach combines structured thinking, practical judgment, and sleeves-rolled-up execution.

He played a key role in scaling Qida (home care), from a early stage startup to a national market leader serving 17,000 families, reaching €90M GMV, and a 250+ person team.

Today, he is looking for his next big mission - while staying available for selective freelancing.

Antoine thrives in the moments when things are still being built - when the strategy is still taking shape, the processes need to be consolidated, and teams need clarity to move forward. He frames the challenges and opportunities, and helps teams align and deliver.

Whether it’s Product, AI, Data, or Operations, he works hands-on with the people closest to the reality, designing systems that help teams move faster without creating chaos. He’s action-oriented, solutions-focused, and grounded in what actually works.

His favorite moment: when teams suddenly see the path ahead - and momentum snaps into place.

Antoine cares about how people work together, how they make decisions, and how organisations become places where purpose and performance reinforce each other. He believes clarity is an act of kindness, and that structure can be a source of focus, not constraint.

Most of his work comes down to listening, connecting dots, and helping teams move through complexity without losing their humanity. He values curiosity, honesty, and meaningful work - and enjoys being part of teams that strive to do things right, not just fast.

He approaches his craft with humility, calm energy, and a genuine interest in the people behind the work.

Antoine sees organisations as living systems - networks of decisions, incentives, workflows, feedback loops, and human habits. His work focuses on identifying the leverage points: where clarity, structure, or a better-designed process can unlock flow, value, and sustainable scale.

He enjoys breaking down complex, ambiguous situations into components that teams can understand and act on. From product strategy to AI-powered workflows, operating models to data pipelines, he designs systems that reduce friction and increase coherence.

His conviction: most problems are solvable once the system is understood.

10-year-old Antoine wanted to become a writer, an architect, or a full-time adventurer speaking twenty languages. He didn’t quite become any of those - but hopefully the same curiosity, creativity, and vitality still fuels how his older self explores the world, meets people, pursues his work, and navigates life.

He eventually found a career that, over the past decade, has scratched the same itch: understanding how things work, improving what doesn’t, and building what might. He discovered the thrill of shaping and scaling organizations, the excitement of cracking complex problems, and the joy of crafting thoughtful products. And he realized, along the way, that helping purpose-driven teams grow could also be a ride full of challenge, purpose, and a story worth telling.

And every so often, he still chases a little adventure, just to make sure the 10-year-old him doesn’t file a complaint.

WHY CHOOSE ME

Hi, I’m Antoine Ballu — a passionate problem solver, builder, and operator. I bridge strategy and execution across Product, AI, Data, Ops, and Scaleup Transformation - from zero to one, and from one to ten.

  • Purpose-driven design – I create with intention, aligning visuals with your goals.
  • Attention to detail – Every pixel matters; I refine every element for quality.
  • Collaborative approach – I work closely with clients to bring their vision to life.
  • Reliable & on time – Timely delivery without compromising quality.
  • Full-process support – From concept to launch and beyond, I’ve got you covered.
  • Results-focused – My work is designed to perform, not just look good.

CORE VALUES

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Hard work

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Transparency

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Innovation

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Growth

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Team work

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Excellence

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Experience

Co-founder

Symbia Lab (food tech)

Nov 2025 – Present

Journey in Central Asia

Career Break

Jun 2025 – Oct 2025

VP Product, AI, Data, Transformation

Qida (home care)

Apr 2021 – May 2025

VP Health & Social Care People

Qida (home care)

Jan 2019 – Mar 2021

Innovation Project Manager

Boehringer Ingelheim

Dec 2017 – Jun 2018

Corporate Finance Analyst

Air Liquide - CRYO (logistics)

Jun 2016 – Dec 2016

Education

Master in Data Science

Barcelona Tech - UPC

2022 – 2023

Master in management

ESADE

2017 – 2018

Master in corporate finance

Université Paris-Dauphine

2015 – 2016

Bachelor in economics & Law

Université Paris-Dauphine

2012 – 2015

WORK PROCESS

/01

Discovery & Research

Every project begins with understanding your goals, audience, and unique challenges. Through conversations, research, and competitive analysis, I gather insights that guide a targeted, strategy-driven design approach and strategy in the process.

/02

Strategy & Planning

Based on research, I develop a detailed project roadmap that aligns with your vision and objectives. This phase includes defining project milestones, outlining design goals, and establishing key performance metrics to ensure measurable success.

/03

Design & Iteration

With a strong foundation in place, I move into wireframing and initial design concepts. I work closely with you during this phase, incorporating feedback and refining the design through iterative cycles to ensure every detail meets your expectations.

/04

Testing & Optimization

Thorough testing is conducted to ensure functionality, usability, and performance. I conduct user testing, troubleshoot issues, and make necessary adjustments, fine-tuning the project for a polished and effective final product.

AWARDS & RECOGNITION

(01)

10x Featured Project

Behance

(02)

Creator of the Year

Creative Awards

(03)

7x Best Website Award

CSSDA

(04)

2025 Rising Star

Webflow Community

(05)

Excellence in UX Design

Design Leaders Summit

(06)

Innovation in Digital Design

FWA

Words of Appreciation

"The person every founder wants by his side"

Antoine joined Qida at the very beginning and became one of the people who truly built the company from the inside out - person by person, conversation by conversation, and system by system. Qida is what it is today in large part thanks to him. Every founder hopes to have someone like Antoine by their side from day one.

Oriol Fuertes Cabassa

Founder & CEO of Qida (home care)